Figure 1: Sustainability pathway of an ink. The idea of products and packaging that are “sustainable” is at least two decades old, but has been re-energized with the public focus brought by Wal-Mart, among others, since around 2006. The first public splash on the topic was in 1987, when the Brundtland Commission, convened by the United Nations, published its report which defined sustainability for the first time: Sustainable development is development that meets the needs of the present ...